Adaptive Path Home Page

While working as an experience design intern at Adaptive Path, I dared to rewrite some of Douglas Bowman’s own code and implemented a newly designed home page.

Adaptive Path Home Page Screenshot

Adaptive Path designed their new home page internally, and entrusted me with bringing it into the world as a fully-functional web page. The new layout freshens things up with a clean and elegant hierarchy, including a series of modules that share the most recent essays and blog posts published by the company’s wonderfully creative team. I created these modules to be completely self-sufficient and maintenance free, automatically pulling in new content from Adaptive Path’s content management system as soon as it is published.

Additionally, I wrote a series of scripts that hit up the Adaptive Path Twitter feed and pull down their most recent tweets. There are many JavaScript solutions for low-volume sites that perform a similar function, but the high traffic generated by the Adaptive Path website demanded a more robust approach. I developed a lightweight caching module that wraps around their call to the Twitter API, keeping their tweets fresh without hitting Twitter on every page load.

  • Printed and Marked-Up Home Page
  • Printed and Marked-Up Home Page

Designing for designers.

Designing for a team of designers requires a detailed eye, and a sophisticated grasp of subtle typographic techniques. From single-pixel padding adjustments to hand-kerned image text, I labored over even the most minute of details to make the new home page shine.

  • Grid Layout Sketches
  • Grid Layout Sketches

Emil Ruder would be proud.

I locked the design to a pixel-perfect horizontal grid using the CSS framework. Even at this level of precision, many of the most basic layout questions are still best answered with pen and paper.

Adaptive Path Home Page Grid